Target Groups

Target Group

Definition

Women

Women are particularly affected by the fragility of part-time work and, for example, difficulties in accessing childcare and other services in the rural area.

Young people (aged 14-24)

There is a mixed picture of educational attainment and a projected decline in the proportion of young people in the area.

The unemployed and, specifically, the underemployed (which we define as individuals who work on a part-time and/or seasonal basis and who would wish to increase their hours and/or duration of employment)

Underemployment is a particular feature of the make up of the business base and the seasonal economy

Micro businesses (those with less than ten full-time equivalent employees)

Micro-businesses can make a significant contribution to rural economies but are particularly fragile, particularly in the early stages of their development.

Elderly (aged 60+)

A growing part of the population who are sometimes seen as a problem for society but should actually be seen as an asset in relation to issues such as voluntary work and community capacity.

Disabled people (this will not be confined to people who are registered disabled but will include people whose lifestyles and economic chances are constrained by a limiting condition).

This group faces particular challenges in relation to employability and service access in the rural context.

Migrant workers and their families

Migrant workers represent both opportunities and threats in relation to social cohesion.